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Sea Venus Group

Sea Venus Group was founded in 1998 and is the leader of professional hairdressing brands in China. With 27 years of dedication to the professional hairdressing industry, its sales reach all over the world.


Established the Zhejiang University (South China) · Xizhuang Joint Research and Development Center, and collaborated with multiple professional hairdressing research institutes in Germany, Japan, and other countries to jointly develop six professional hairdressing brands: TRUE FIVE, COLONNA, MONETTI, SHIFMAY, KINGON, SEAVENUS. In 2022, we ventured into the online market and incubated the WANTNOW and Bela brands.

33300+
Production Base
100000+
GMPC dust-free workshop
10000+
mature formulas for washing, care, perming, dyeing and manufacturing
150+
Output Annually
500+
ore technology patents
Why Choose Us
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R&D Team
n deep cooperation with the South China Institute of Industrial Technology of Zhejiang University, we jointly established the Zhejiang University (South China) · Xizhuang Joint Research and Development Center We have collaborated with multiple professional hairdressing research institutes in Germany, Japan, the United States and other countries for joint research More than 1,000 authoritative salon experts participated in the entire product development process
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Feature Permission
An international standard management system guarantee.It has passed multiple system certifications and holds over 300 special certificates
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Channel Advantage
Online: Enter e-commerce platforms such as Tmall, JD, and Vipshop; And social platforms such as Rednote, Douyin, Kuaishou and Wechat Supermarkets: Have entered channels such as Watsons, Yonghui, Century Link, Wumart, and Ole. Distribution: Professional hair salons, over 500 distributors, and more than 10,000 terminal outlets
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Category Advantage
Daily chemical hair dye products, professional hair care products, hair care and styling products
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Formula Advantages
Plant blending, long-lasting color locking, color development control, and rich color series;Healthy, transparent, natural, and foggy
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Resource Advantage
Educational Resources: International star mentors, Harun College has a professional hair cutting, perming, dyeing and styling system, cultivating and delivering elites for many large chain salons in China, and promoting the growth of Chinese hairdressers. Association resources: AHBA, ABA, and AYHA promote the development of China's beauty industry, regularly hold high-level shows and fashion competitions, facilitate exchanges among the hairdressing industry in various countries, and bring beauty industry professionals onto the world stage
Factory Environment
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Development
1998
Establishment of Saint Vina Group; Inauguration of Nanhai Factory in Foshan, Guangdong
2000
Independent development of ionic straightening technology; marking the dawn of a new era in professional hairdressing innovation.
2001
Introduction of advanced international hair coloring technology; pioneering the era of black hair bleaching & dyeing innovation.
2003
Introduction of Japan’s pH-Balanced Perm Technology; Advocating a Health-First Philosophy for Hair Perming
2006
Establishment of the Asian Hairstylists Association; Full Hosting of the Annual Asian Hairstylists Festival
2007
Establishment of Halun Academy of Hair Art; China’s Most Influential Educational Hub in the Hairstyling Industry
2008
Shoufa’s Charitable Initiative Partners with AHA to Establish China’s First ‘Love Elementary School’; Commits to Annual School Reconstruction Projects
2016
Inauguration of Xizhuang Factory in Foshan, Guangdong; Pioneering the Japanese-Inspired Beauty Trend in China
2019
Strategic Advancement of Brand-Oriented Management Development
2020
Achieving Rapid Growth in OEM/ODM Business; Establishing the Zhejiang University (South China) · Xizhuang Joint R&D Center
2022
Dive into Online Beauty: Meet Our Expert Skincare & Haircare Brands for Real Results + Game-Changing Bubble Dyes; Shop Direct for Exclusive Benefits
2023
Xizhuang Factory (Phase II) Commissioning
2024
Establishment of a Japanese Company; Launch of the Asia Beauty Industry Skills Competition
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