Tokyo International Beauty and Hairdressing Exhibition in Japan

The Beautyworld Japan Tokyo 2025 grandly opened at Tokyo Big Sight from April 28th to 30th, 2025. This exhibition is hosted by Messe Frankfurt, Germany. It is the leading comprehensive beauty exhibition in Japan and also a beauty and hairdressing products exhibition with significant influence in the country.

Minai booth, Hall 3, H052

This exhibition lasted for three days and is expected to cover an area of 40,000 square meters, setting a new historical record. Over 900 exhibitors from 12 countries and regions will gather together to showcase the latest industrial products and technologies. Monetti brand has attracted widespread attention since its debut. Clients have been full of praise for Monetti's products and expressed their intention to carry out deeper cooperation.

During the exhibition, the Monetti booth was bustling with visitors. The exhibitors showed great interest in the brand concept and hair dye products of Monetti. Among them, the hair dye and perming lotion were particularly favored by local consumers in Japan.

MONETTI

Continuous on-site discussions and exchanges

The customer is highly interested in the Meinai brand

MONETTI

On the first day of the exhibition, Monetti invited Nishiyama Fuki, the general manager of the two stores of 々 kishuehara, to perform dyeing and styling operations on the spot. The luster and smoothness of the dyed hair successfully attracted the attention of many visitors. Through professional product explanations and trial evaluations, visitors were able to experience the unique charm of Monetti dye firsthand!

nishiyama fuki,my Store benji own 代々木上原

On the second day of the exhibition, Monetti invited MASHIMA TAKAHIRO, the representative director of HRK Co., Ltd. and the chairman of OMNIBELLE Co., LTD., to give a systematic demonstration of perming techniques on site. In line with the product attributes of CP Care perming, it presented an immersive perming art to the visitors. As the specially formulated fragrance filled the air, This multi-dimensional experience that integrates vision, touch and smell perfectly interprets the infinite possibilities of perming hairstyles.

MASHIMA TAKAHIRO

Representative Director of HRK Corporation

Chairman of OMNIBELLE Corporation

Serve the younger generation of entertainers and Internet celebrities

The brand's monthly performance is over 5 million

On the third day of the exhibition, Monetti invited Makoto Iwaya, the executive hair colorist and NOOS founder, to demonstrate the step-by-step highlighting technique on site. By combining the dyeing and care capabilities of Monetti's hair dye cream with the zonal coloring technique, visitors were able to further experience the charm of Monetti's colors from the gradual transition of colors to the fusion of textures.

Makoto Iwaya

Executive Colourist / Founder of NOOS

Winner of the 2024 Live Fashion Hair Creative Colorist of the Year Award

The Monetti brand has concluded with honors

A new situation has been opened up in foreign trade business, promoting international economic and trade cooperation

This trip to the Tokyo exhibition is not only a journey of exploring business opportunities but also an opportunity for learning and growth. Not only have we reaped rich rewards in business expansion, but we have also taken an important step in brand building and industry recognition. By gaining a thorough understanding of the characteristics of the Japanese market demand, industry trends and competitive landscape, it provides a strong basis for formulating precise market strategies in the future.

Taking this exhibition as an opportunity, we will continuously follow up with potential clients, promote the implementation of cooperation projects, open up a new situation in foreign trade business, join hands with more domestic and overseas partners, create more value on the global trade stage, and contribute more to promoting international economic and trade cooperation and exchanges!

Monetti Professional Salon perming series and products

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